The “Employment-oriented MSME Promotion” project, implemented by The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) on behalf of the German Federal Ministry for Economic Development and Cooperation (BMZ) commissioned Impact MENA to transform, update and enhance the previously published “Access To Finance A Guide For Entrepreneurs And Startups In Jordan”.
Welcome to our comprehensive online guide designed specifically for startups at various stages of their journey. This guide is crafted with the purpose of clarifying the complex landscape of startup financing, providing you with the knowledge, tools, and resources necessary to navigate the challenges of raising capital. Whether you're in the early planning phase, seeking growth funding, or preparing for the next funding round, this guide serves as a roadmap to help you make informed decisions and strategically position your startup for success.
Navigating through this guide, you'll find it structured to mirror the lifecycle of the fundraising process, from initial planning to post-financing stages. Each section is tailored to address the unique needs and challenges at different stages of your startup's fundraising process. We begin with a self-assessment, leveraging the Abaca Assessment framework, to help you understand your current position and tailor the guide's content to your specific needs. Additional questions will further customize your experience, ensuring relevance and practicality.
The guide is designed to be flexible. The sections are sequential yet can be read independently, allowing you to focus on areas most relevant to your needs. It also encompasses case studies and insights from various market players, including service providers, VCs, accelerators, and support entities, providing a comprehensive view of the entrepreneurial journey from idea validation to scaling.
Embark on this journey with us as we guide you through the complexities of startup financing, empowering you with the knowledge to secure the funding you need and achieve your business goals.